How much should a business website cost?
There is no single fixed number, but there is a clear way to think about it. The cost depends less on "a website" as a category and more on the amount of structure, polish, content, and custom work involved.
The short answer
A small website refresh, a landing page, and a full business website are three different types of work. They should not be priced the same way, because they solve different problems and require different levels of thinking, design, and execution.
A practical reference point
- Website refresh: best when the site already exists and needs stronger clarity, polish, and structure.
- Landing page: best when one offer needs to be presented clearly and directly.
- Business website: best when the company needs a fuller presence, stronger presentation, and a more complete structure.
What actually changes the price
Most price differences come from scope, not from arbitrary numbers. A quote usually goes up when the project needs more decision-making, more content structure, or more custom execution.
- Number of pages: A focused five-page site is very different from a site with ten or more pages and multiple content types.
- Content quality: If the messaging, copy, images, or structure are weak, the project includes more thinking before design begins.
- Custom layout and presentation: A sharper, more tailored result takes longer than adapting a standard pattern.
- Technical requirements: Forms, multilingual setup, custom filtering, booking logic, or integrations all add complexity.
- Post-launch support: Ongoing updates and smaller improvements can be included or added after launch.
Typical starting ranges
| Project type | Typical starting point | Usually best for |
|---|---|---|
| Website refresh | From EUR490 | Improving an existing site that feels outdated, unclear, or visually weak |
| Landing page | From EUR690 | Presenting one offer clearly for enquiries, launches, or local campaigns |
| Business website | From EUR1290 | Building a stronger overall presence for a company that needs more than a single page |
| Custom build | Quoted individually | Multilingual structures, product-style interfaces, and more custom flows |
How to compare quotes more clearly
The cheapest quote is not always cheaper in practice. Sometimes one quote includes strategy, better structure, stronger design thinking, and cleaner delivery, while another only covers basic assembly.
What to ask before choosing
- How much is custom design and how much is template adaptation?
- Is copy structure part of the work or do I need to provide everything exactly as written?
- Are mobile layout, speed, and SEO basics included?
- What happens after launch if I need fixes or updates?
When to start smaller
Not every business needs a full custom website immediately. Sometimes a refresh or a strong landing page is the better first move. It creates a sharper first impression, improves credibility, and gives the business a cleaner base before investing in something larger.
Final thought
A useful website quote should help you understand the shape of the project, not just the final number. When the scope is clear, the pricing becomes easier to trust and the project is much less likely to drift.
If you want help judging whether you need a refresh, a landing page, or a fuller build, you can send the current site or the rough idea and I can point you toward the clearest starting point.